If you're a jewellery brand looking to grow your online presence, Pinterest is one of the best platforms you can use. With millions of users actively searching for inspiration, it’s a perfect space to showcase your designs and connect with potential customers. In this blog post, we’ll walk you through how to leverage Pinterest to market your jewellery brand, boost your traffic, and increase sales.
1. Set Up a Business Pinterest Account
First things first, if you haven’t already, create a Pinterest business account. This will give you access to analytics, ads, and more features that can help you track your progress and optimise your efforts.
Pro Tip: Make sure to fill out your profile completely, including a branded logo, a clear description of your jewellery business, and a link to your website.
2. Create Beautiful Pins
Pinterest is a visual platform, so it's essential to create eye-catching, high-quality pins. Show off your jewellery with clear, bright photos and create vertical images (2:3 ratio) for the best display.
Pro Tip: You can use Canva or another design tool to create polished pins easily. Make sure to include your logo subtly on each image to protect your brand.
3. Organise Your Boards
Organising your Pinterest boards is key. Think of it like a virtual showcase for your jewellery collections. You can group pins based on themes like:
- Engagement Rings
- Gold Jewellery
- Statement Necklaces
- Handmade Jewellery Collection
This way, your audience can find exactly what they’re looking for, and it helps improve the searchability of your pins.
4. Use Keywords and Descriptions
Pinterest is a search engine, so using the right keywords in your pin titles and descriptions is essential for getting discovered. Think about what your customers might search for, like "best earrings for special occasions" or "luxury gold necklaces."
For example, if you're showcasing a collection of Yellow Gold Jewellery, you might want to use keywords like "luxury yellow gold necklaces" or "elegant yellow gold earrings."
Pro Tip: Write detailed descriptions for your pins, including relevant keywords naturally. This helps your pins show up in search results.
5. Join Group Boards and Collaborate
Group boards are a great way to reach a wider audience. You can collaborate with other jewellery brands or influencers to share pins on shared boards, increasing your chances of getting noticed by more people.
You can find relevant group boards by searching for keywords like "jewellery inspiration" or "luxury accessories." Don’t forget to follow and engage with others on Pinterest, too.
6. Pin Regularly and Use Scheduling Tools
Consistency is key. To keep your profile active and increase your reach, try pinning new content regularly. If you don’t have time to pin every day, consider using scheduling tools like Tailwind to automate your pins.
Pro Tip: Aim to pin at least 5–10 times a day to stay visible in people’s feeds.
7. Drive Traffic to Your Website
One of the biggest benefits of Pinterest is that it can drive traffic to your website. Make sure each pin links back to the relevant product page or blog post. For example, if you have a blog post about how to care for white gold earrings, you can pin an image of the earrings and link back to that blog post.
This can help increase sales and generate leads by guiding your Pinterest audience directly to your store.
8. Track Your Performance
Pinterest offers analytics that let you see how your pins are performing. Keep an eye on what types of pins are getting the most engagement, and use this information to tweak your marketing strategy.
Are your engagement rings getting more pins than your necklaces? Use this insight to create more content around what your audience loves.
9. Run Pinterest Ads
If you want to give your Pinterest strategy an extra boost, consider running Pinterest Ads. These ads appear in users’ feeds and can be targeted based on interests, location, and even keywords. It’s a great way to put your jewellery in front of a larger audience and drive more traffic to your website.
Pinterest is an amazing tool for jewellery marketing. By creating beautiful pins, using relevant keywords, and driving traffic to your collections, you can effectively reach new customers and grow your brand. So, start pinning today and watch your jewellery brand shine on Pinterest!
For more tips on showcasing your jewellery online, visit our Jewellery Marketing Resources. Happy pinning!
